2023 Kia Telluride adds off-road muscle, higher price

Kia Telluride 2023 refreshed sports a number of changes, but none are more telling than a $2,300 increase in its base price.

The Telluride has been in such demand despite the pandemic and two years of inventory shortages that Kia anticipates the nameplate can solidify its potency as one of the hottest midsize crossovers in the industry, even at a higher price. raised.

KIA also boosts Telluride’s production from 100,000 to 120,000 per year, a goal the company says matches demand, even amid parts shortages and logistical challenges that have plagued the industry.

The Telluride is the brand’s second most popular vehicle behind the Sportage compact crossover. Kia sold 93,700 Tellurides last year and more than 80,000 in the first 10 months of 2022.

“As one of the most sought-after three-row family crossovers, Telluride clearly has pricing power beyond its MSRP, as dealers are charging long before the pandemic hits,” said Ed Kim, president and analyst at head of AutoPacific.

Kim said markups have become standard operating procedure, especially since subsequent supply chain issues reduced dealer inventory.

“The price increase will likely serve to close the supply/demand gap that currently exists for Telluride,” Kim said.

The 2023 refresh also incorporates revised styling, a giant interior screen and off-road capability.

New SX and SXP versions join the lineup, sitting above the mid-range EX ($44,620 including shipping). Both are well-appointed and offer 20-inch wheels with a black finish, a premium Harman Kardon audio system, leather seats (Nappa leather on the SXP) and active safety equipment that includes Highway Drive Assist 2 from Kia, a combination of lane centering and adaptive cruise control that also works with the navigation system to slow the vehicle through corners.

The SX offers front-wheel drive and starts at $46,825 including shipping. The SXP is all-wheel-drive only and costs $51,725 ​​with shipping.

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