Aston Martin is set to unveil two new cars this month – Robb Report

Aston Martin is not taking any holidays this summer.

The British marque has just announced that it will be bringing two new models to Monterey Car Week later this month. The vehicles will be on display at the 1913 Aston Martin Club marque center during the Pebble Beach Concours d’Elegance and are part of the marque’s strongest presence at the annual event.

The automaker clearly doesn’t want to say too much ahead of Monterey, which runs through the third week of August, but offered some clues as to what to expect in a press release. The first vehicle is set to celebrate the 10th anniversary of its bespoke Q by Aston Martin design. The vehicle is described as a “very special, ultra-exclusive” model inspired by the brand’s history of success at the 24 Hours of Le Mans. The second won’t be as limited, but will offer “really thrilling performance”. It’ll likely be in line with the range-topping DBX707 and V12 Vantage SUVs, so expect something fun.

Aston Martin Walhalla

Photo by Dominic Fraser, courtesy of Aston Martin Lagonda Global Holdings PLC.

Aston Martin also plans to provide updates on its upcoming Valhalla hybrid supercar. The brand will showcase the revised cockpit design of the 937bhp vehicle for the first time at the contest, and will even let enthusiasts test its new Formula 1-inspired seating position for themselves.

“As one of the world’s leading luxury events, the Pebble Beach Concours d’Elegance is an important opportunity for Aston Martin to connect with our loyal customers and showcase our latest product offering,” Renato Bisignani, Head of of global marketing and communications at Aston Martin, said in a statement. “We look forward to celebrating the new era of Aston Martin performance at Pebble Beach and showcasing our iconic ultra-luxury models, including the world premiere reveal of one exciting new model and the public debut of another. exciting addition to our jaw-dropping portfolio.”

That’s far from all the brand has done this summer. Last month, the automaker also unveiled its new Peter Saville-revised and simplified logo “Intensity. Slogan Driven. The company also announced a new reinvestment plan that it hopes will raise $782 million. The money would be used to pay off the brand’s debts as well as to develop new models.

Comments are closed.