Dodge Electric Muscle Car Set to Bow in August

American automakers are going electric. Although few have announced plans to stop making gas-powered cars entirely, most US automakers have now said they are working toward a mostly electric lineup.

Lots at stake for Dodge

Perhaps none have as much work to do as Dodge to get longtime fans to accept the change. Some lifelong Mopar lovers are no doubt excited about what Dodge engineers can do with the blistering acceleration of electric motors. But the brand that calls its shoppers “the brotherhood of muscle” and recently produced a web series about hiring a “Chief Donut Maker” to represent the company at heated events has more clearly tied its image to the muscle car and the smell of the exhaust than any other.

Dodge’s first electric vehicle (EV) must therefore convince many skeptical hearts.

It will start in August.

Well, that will almost certainly start in August, should we say. Dodge has announced that it will host its own “Dodge Speed ​​Week” alongside the famous gathering of car enthusiasts Woodward Dream Cruise this summer. From August 15 to 17, the brand will unveil three new vehicles. The three days are called ‘current’, ‘gateway’ and ‘future’.

The “electric muscle car”

Last summer, Dodge promised to unveil an “electric muscle car” that would lead the brand into its future. The company characterized the movement as a matter of speed, not carbon. Dodge CEO Tim Kuniskis explained, “Our engineers are reaching a practical limit of what we can get out of internal combustion innovation.”

A brief video released last summer teased a Challenger-like profile sporting a backlit version of a triangular badge that some Dodge muscle cars wore in the late 1960s. That was, of course, doing a burn- out. Interesting way, all four wheels smoked, suggesting an all-wheel-drive model testing the limits of what fans will call a muscle car.

This is the car we expect to see this summer.

With a wink and a nudge, Dodge CEO Tim Kuniskis ended the announcement by saying, “All I can say is that the future of our brand will be on display during the Dodge Speed ​​Week… it’s going to be an electric summer for Dodge.

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