Lamborghini will auction its latest V12 car alongside 1:1 NFT

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Lamborghini announced plans to auction off its newest Aventador coupe at an April 19 event hosted by Ontario-based RM Sotheby’s. In a symbolic move by the Italian automaker ushering in a new digital age, the aging flagship V12 will be sold in the most modern way possible – pairing it with a 1:1 NFT (non-fungible token).

The project is a collaboration between Lamborghini, contemporary artists Krista Kim and Steve Aoki, and branded storytelling agency INVNT GROUP.

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Kim is providing the visual artwork for the NFT, and some of her distinctive design elements will be reflected in bespoke customizations to the physical Lamborghini Aventador Coupe, made possible through Lamborghini’s Ad Personam program.

Musician Aoki, meanwhile, is tasked with creating a custom-developed track for the NFT. The drop is the world’s first NFT ever to be auctioned with a physical supercar [unless you consider a Nissan GT-R a supercar —Ed.] as Lamborghini and its partners attempt to bridge the gap between the physical and virtual world.

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Lamborghini is taking steps to electrify its lineup as early as 2023, and the Aventador Ultimae coupe is powered by what will be the latest iteration of the brand’s iconic V12. However, the automaker is giving the engine a worthy send-off, as the naturally aspirated internal combustion powertrain has been tweaked to deliver 770hp, making the Ultimae the most powerful Aventador ever.

Along with sharing some of the Lamborghini heritage, the successful bidder will also have access to various VIP utilities. This is a package that includes virtual previews of future limited-edition Lamborghini models, a private tour of the Lamborghini Museum, and a virtual “meet and greet” with Steve Aoki and Krista Kim.

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