LSH Auto takes Macclesfield FC sponsorship to the next level – Car Dealer Magazine
LSH Auto dealership group has extended its sponsorship of non-league football club Macclesfield FC.
The group, via its Mercedes-Benz of Macclesfield dealership, will become the exclusive sponsor of the VIP lounge at the club’s Moss Rose stadium.
The move solidifies the existing relationship between LSH and the Silkmen, with the group already listed as a round sponsor for both the men’s and women’s teams.
It also sponsors the club’s academy kits and is also the official van and car supplier for the 2022/23 season.
As part of the new agreement, the VIP Lounge has been named and branded the Mercedes-Benz VIP Lounge at Macclesfield.
LSH Auto and Mercedes-Benz of Macclesfield also have a number of billboards around the ground, and a Mercedes-Benz vehicle is displayed outside the Fan Zone on match days, and a half-time challenge is regularly integrated for fans.
A Mercedes-AMG G63 12V electric children’s car which was donated to the club by LSH Auto continues to be used at Macclesfield FC home matches by the match ball carriers driving around the pitch.
Martyn Webb, Managing Director of LSH Auto, said: “We are delighted to strengthen our existing relationship with Macclesfield FC and continue to support our local club and community.
“As the official van and car supplier for the past two years, we’ve provided Mercedes-Benz vehicles for everything from grassroots workouts and community events to transporting first team players.
“We are now delighted to extend our jersey sponsorship to the BTEC Academy and youth teams and to be the exclusive sponsor of the Mercedes-Benz VIP Lounge at Macclesfield.
“It’s a perfect fit for our prestige brand and I’m sure it will continue to be loved by fans and VIP guests in the coming season.”
Macclesfield FC is a phoenix club which was formed in October 2020 when Macclesfield Town FC disbanded after almost 150 years.
Now playing in the Northern Premier League Division One West, the club hopes to return to the Football League one day.
Macclesfield FC Director of Football Robbie Savage said: “I am delighted that such a prestigious company as LSH Auto has chosen to extend its presence here at Leasing.com Stadium, with sponsorship of the VIP lounge, the Junior Academy and BTEC kits.
“As one of our most valued partners, I look forward to establishing a long-standing relationship with LSH Auto, and I’m excited to see some of our projects come to fruition over the next few weeks and the next. month.”
Main image: Robbie Savage, Martyn Webb and Robert Smethurst in the Macclesfield Mercedes-Benz VIP Lounge at Macclesfield FC