MG targets 140 dealers in 2021 after opening Waylands Oxford showroom
Waylands Automotive has officially added the MG Motor UK franchise to its franchise portfolio with the opening of a new showroom in Oxford.
The 2021 AM Awards Top Dealer Group (up to 10 locations) has added the fastest growing UK car brand to a deal that already includes five Volvo Car UK dealers and Kia Motor UK’s Reading franchise .
Oxford-based Waylands’ new MG Oxford dealership is located on Cumnor Hill.
Group Managing Director John O’Hanlon said: “We are delighted to join the MG network at this exciting time.
“MG is a brand that will be evocative to many car buyers in our region. MG started and continued production in Oxfordshire for many years.
“Its strategy of creating a full line of cars, including electric vehicles, at some of the best prices on the market is incredibly attractive, backed by a full seven-year warranty. “
MG said in a statement released today (October 1) that Oxford will be a “fantastic market” for the brand as it is one of the country’s leading cities in electric vehicle adoption through its zero zone. issue – one of the first in Britain.
The OEM, which has now added more than 35 new business partners in 2021 and targets a network of 140 by the end of the year, currently offers three plug-in cars – the MG ZS EV, MG5 EV and MG HS plug-in hybrid (PHEV).
MG revealed today that they are targeting increased fleet sales following the promotion of National Fleet Sales Manager Geraint Isaac to the newly created position of Fleet Manager.
MG generated a 65.6% increase in registrations (to 17,499) at the end of August and a fourfold increase in fleet sales since 2019.
Earlier this month, AM announced that the brand had hit a new year-to-date sales record of 20,000 units – through mid-September – beating its full-year 2020 volumes by more than 1,500 units.
Commenting on the MG network expansion with Waylands, OEM Commercial Director Guy Pigounakis said: His EV is for everyone’s mindset.
“This is a highly strategic appointment within our network, and we look forward to working with Waylands as we continue to expand our leadership in electric vehicles. “