Ford’s new compact pickup has just started hitting customer aisles, and it’s already a car crash. The 2022 Ford Maverick won our Best New Model award and is up for several other major industry awards to be announced in early 2022, including North American Truck of the Year. With its starting price under $ 20,000, its standard hybrid drivetrain, and its ride height low enough that many adults can load the bed on its sides, it’s affordable and practical as trucks haven’t been since. long time.
Ford celebrates by making the truck a little more expensive.
The new prices appear on a notice to dealers, first posted on the MaverickTruckClub Owner’s Forum. We have contacted Ford to confirm its authenticity, but we believe it is real. The price increase is in line with the price increases that most automakers have made over the past year.
The base price remains the same
The price of the Maverick XL base has not changed. There is $ 19,995 left (plus a destination charge of $ 1,495). Ford will probably try to maintain that price as long as possible. The company strongly advertises that the truck costs less than $ 20,000. They have little room to increase the price without revising their marketing strategy for it.
Hybrid Exhausted
They are also exhausted. Ford announced in early December that buyers had already booked every 2022 Maverick hybrid the company could build. Orders will reopen for the 2023 model in the summer. It is still possible to order a Maverick with the optional 2.0-liter turbocharged 4-cylinder EcoBoost engine.
Other models get minor price increases
These would suffer a slight price increase. The mid-level XLT sees an adjustment of $ 80, now starting at $ 22,280. Prices for the Premium Lariat increase by $ 370, starting at $ 25,490. Prices for some options are also rising, with Ford asking for $ 410 more for the Lariat luxury package and $ 200 more for the power sunroof. There’s even a $ 10 increase on the cost of the first aid kit available.
With the increases, the Maverick still undermines the only other small pickup on the market. The 2022 Hyundai Santa Cruz starts at $ 23,990, plus a freight charge of $ 1,225.
Orders placed before December 27, 2021 pay the old price.
Class of 2022: All new and redesigned cars, trucks and SUVs
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