Tesla Is The World’s Most Searched Car Brand, New Research Reveals

Tesla is the most searched car brand in the world, according to new research from Confused.com. Confused, reportedly the world’s first comparison site, founded in 2002, now focuses on comparing insurance options. He says he wants to help customers move from confusion to clarity. Site researchers used Google search data and found Tesla to be the most popular car brand in the world. Tesla has at least 11,100,000 annual Google searches, beating both Volkswagen and Toyota.

The study noted that Tesla’s vehicles were the first electric vehicles seen by the mass market as truly capable of meeting their needs, and that the brand changed the face of the electric car industry. The 20 most searched car brands in the world are:

Rank Car brand Country Global annual searches
1. You’re here United States 11,100,000
2. volkswagen Germany 9,140,000
3. Toyota Japan 9,140,000
4. BMW Germany 7,480,000
5. hyundai South Korea 7,480,000
6. Audi Germany 6,120,000
seven. Honda Japan 6,120,000
8. Ford United States 6,120,000
9. Porsche Germany 5,000,000
ten. Lamborghini Italy 5,000,000
11. KIA South Korea 5,000,000
12. Renault France 4,090,000
13. Peugeot France 4,090,000
14. Nissan Japan 4,090,000
15. Jeep United States 4,090,000
16. Mercedes-Benz Germany 3,350,000
17. Ferrari Italy 3,350,000
18. Mazda Japan 3,350,000
19. Chevy United States 3,350,000
20. Skoda Czech Republic 2,740,000

Alex Kindred, an auto insurance expert at Confused shared the following comments on the study.

“We all have our favorite car brands; whether luxury, executive or economy, designed in the UK or overseas!

“Many of the car brands we know and love are synonymous with the countries from which they were exported and are truly part of their history and heritage. As our research shows, some of the oldest car brands in the world have established themselves and are among the world’s most successful exports.

“Choosing a new car is a hugely exciting time, and there are so many brands to choose from, but it’s important to remember that insurance costs can vary greatly depending on the cost of the car. If you’re in When looking for a new vehicle, be sure to compare auto insurance quotes so you know in advance how much you might pay to drive your vehicle.

Map courtesy of Confused.com


Confused researchers used data from Google Keyword Planner to find monthly global search volume for more than 250 car brands over the past 12 months. Then they multiplied that number by 12 to find the annual search volume. The researchers then ranked the brands based on the data and this is how they revealed the most searched car brands in the world.

They also determined the most sought-after car brands in most car-producing countries.


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