The Toyota Crown is the brand’s new king of the road
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The king has returned.
Toyota is reviving its Crown nameplate in the United States for the first time in over half a century with an all-new oversized sedan.
The 2023 Crown will replace the Avalon as Toyota’s flagship model later this year.
Toyota’s first mass-produced model sold in the United States was called the Toyopet Crown, and the Crown name was last used here in 1972.
It remained in use in Japan and overseas markets on Toyota’s top models, however, as an almost standalone brand.
It’s still a full-size sedan with a trunk like the Avalon, but with a 4.1-inch taller roof that allows for an elevated seating position and a more SUV-like cabin.
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The Crown will come standard with an all-wheel-drive hybrid powertrain rated at 236 horsepower and 38 mpg combined, while the top-spec Platinum trim gets a 340-hp HYBRID MAX version rated at 28 mpg.
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All Crowns will come with an electronic driver assistance package that includes blind spot warning, adaptive cruise control and a feature that can alert the driver and brake in oncoming traffic reverses when turning at an intersection.
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The Platinum also has a self-parking feature that can steer into parallel and perpendicular spaces, with the driver behind the wheel, and computer-controlled adaptive suspension with a range of comfort and handling modes.
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Toyota is also launching a more traditional Crown sedan, SUV and sedan in Japan, but none are currently planned for the United States.
Pricing for the Japanese-built Crown has not been announced, but it should hit showrooms before the end of 2022.