Toyota reigns supreme as the world’s most sought-after automotive brand in 2021

For the second year in a row, Toyota reigned supreme as the world’s most sought-after automotive brand. The results were compiled according to Compare the marketannual analysis of Google Trends data which showed that the Japanese automaker was the most used search term in 47 out of 154 countries in 2021.

During the four years that Compare the market released the report, Toyota held the top spot for three of the four years, in 2018, 2020 and 2021. BMW and Mercedes-Benz have remained consistent as podium contenders during the year. While Toyota accounted for 31% of all searches in 2021, searches, in general, have declined from 35% in 2020, while searches for other brands have gained momentum. In 2019, BMW took the top spot and became the most sought after brand in 118 countries, securing an impressive lead for the German automaker. Mercedes, which occupied third place in 2021, managed to close the gap by 70%, to just six countries in second place. Audi has also improved and more than doubled its number of top search countries.

Toyota has proven to be extremely popular in major countries including Russia, Japan, Mongolia, Australia and parts of Southeast Asia and in ten African countries and parts of South America. BMW has seen most of its research take place in Europe while other brands like Ford and Nissan have proven popular in North America. The reign of Toyota could be explained by the announcement made by Toyota Gazoo Racing to reproduce spare parts for Corolla Levin and Sprinter Trueno. 2021 has also been particularly busy for Toyota, with the launch of a vehicle lineup that includes its first full range of electric vehicles, the world’s first Corolla SUV and a completely redesigned Land Cruiser.

In other auto news, Nikola dropped his $ 2 billion lawsuit against Tesla.


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