Vroom for more? Get a used Audi, Mercedes or Ferrari from Big Boy Toyz
With sustainability being the buzzword these days, people are more inclined to buy second-hand clothing, whether it’s vintage clothing, renewed electronics, or luxury vehicles.
Based in Delhi Big Boy Toyz, one of the largest independent used luxury car brands in India, has benefited from this trend since its launch in 2009.
“From the finest works of German engineering to outstanding Italian designs, from English automation to American classics, we have something for all passionate and enthusiastic car enthusiasts. We offer a range of 31 exotic brands with 75 to 100 cars under one roof. Our goal is to get your adrenaline pumping and grab your attention! »Actions Jatin Ahuja, Founder and CEO of Big Boy Toyz, in a frank conversation with YS weekend.
Born and raised in Delhi, Jatin received his BTech degree in Mechanical Engineering from Maharshi Dayanand University and believes this choice of course was the catalyst for his growth in the automotive field.
He frankly shares that his parents were his safety blanket, his greatest strength and his role models. They encouraged his dream of becoming an entrepreneur from an early age. He then pursued an MBA at the University of Delhi to learn about the business world and its practices.
“I have always been an independent person throughout my life. I have always been concerned with identifying business opportunities and seizing them. I believe this ability has brought me to where I am today.
The automobile has always been Jatin’s greatest passion, fueled by the desire to buy, drive and sell the greatest cars around the world. Having personally seen the gaps in the luxury used car segment, he launched Big Boy Toyz, to create more transparency and order in the used car market in India.
When asked for the story behind the name, he shares, “In 2008, a few of my childhood friends and I were discussing a start-up company in the used car industry. The idea came to me then, and I decided to call my new business Big Boy Toyz or BBT.
Big Boy Toyz has a flagship store in Gurugram and offers 31 luxury and exotic car brands such as Audi, BMW, Mercedes Benz, Aston Martin, etc.
The story of growth
When Jatin was barely 17, he borrowed a sum of Rs 70,000 from his father to start this business. Aware of his passion for four-wheel drive, his father supported him.
“Since then, there has been no turning back. Today, we are a core team of 150 people, house 31 luxury car brands with over 150 quality checkpoints and over 7,600 satisfied customers, ”said Jatin.
“I believe these strengths have prepared us to conquer the world of used luxury cars. The business is now at its peak, after a series of trials, tribulations and relentless pursuits. Although we are in the in the field of luxury brand cars, this profession and this passion have taught me to be rooted and to remain faithful to my heritage ”,.
The team follows a three-pronged approach to sourcing luxury vehicles – through its dealer network; through their “BBT Squad” initiative, which consists of a network of representatives across India who assist with vehicle procurement on a commission basis; and through the organic digital reach of their website, app and social media pages.
Although they have a flagship store in Gurugram and showrooms in Mumbai and Hyderabad, their inventory is sold across India.
Currently, 31 luxury and exotic car brands are offered at Big Boy Toys. These include famous brands such as Audi, BMW, Mercedes Benz, Aston Martin, Rolls Royce, Lamborghini, Ferrari, Maserati and others in the same league.
Jatin attributes the success of his brand to its reliable customer service, which has ensured that more than 50 percent of its total sales come from loyal customers each year.
By ensuring that customers are completely happy with the shopping experience, they keep them coming back for more. He says, “Every car we sell is a rewarding time for us, but the greatest reward is when the customer is satisfied with our service.
Over 45% of their sales take place online and the rest by word of mouth. With three showrooms in different geographic regions of India, Big Boy Toyz caters to a large pan-Indian clientele.
While spending habits have changed dramatically during the pandemic, the used car segment has grown exponentially.
Jatin points out that the pandemic has pushed the used car trade to a point where there was an imbalance between supply and demand. With high quality cars available at such affordable rates, people have become more inclined to buy imported cars that have been used, which has resulted in a major shift in customer focus.
In fact, the used car market is expected to register a CAGR of 15% from 2021 to 2026.
Jatin Ahuja says his passion for cars led him to launch Delhi-based used luxury car brand Big Boy Toyz
Big Boy Toyz completed 12 years in the luxury auto business on September 14, 2021. Having been in the industry for so long, Jatin believes it is their attraction strategy to increase demand for their cars. luxury used cars, which gives them more knowledge of the exact needs of their customers.
The team is posting details of their car inventory on social media, allowing them to reach potential target audiences in all parts of the country. This, in turn, allows them to build a large database thanks to the high rate of inbound business calls.
“We also have a solid track record of participating in Bollywood music releases, popular automotive events, media coverage and other public relations activities that strengthen the BBT brand,” said Jatin.
To keep pace, they recently launched a Big Boy Toyz app as the used car market has experienced technology-driven growth with increasing digital adoption. They also leverage their technology for auctions.
Jatin explains, “After the pandemic, car owners are setting up online shopping experiences for their customers through apps. Technology has helped customers gather information about luxury cars with just a few clicks. We also have an application for contactless selling, quick selling etc. to make the information easily accessible to our customers.