Which brands are participating and which are not?

One of the biggest auto shows in the world, Auto Expo 2023, will take place from January 13 to 18. Although the show is taking place after a brief hiatus due to the COVID-19 pandemic, its reception has been lukewarm. Many four- and two-wheeler brands have decided to scrap the event, which takes place once every two years.

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Major international brands like Mercedes-Benz, Audi and BMW, alongside the entire Skoda Auto-Volkswagen Group, avoid the show. Honda, Jeep, Citroën, Volvo, Nissan, Renault and even the Indian Mahindra will be absent from the Expo. Two-wheeler manufacturers like Hero MotoCorp, KTM, TVS Motor, Bajaj Auto and Royal Enfield will also be missing from the show. However, Maruti Suzuki, Hyundai, Kia India, Tata Motors, Toyota, Chinese BYD and luxury car brand Lexus are among the attendees of Auto Expo 2023.

It is understood that the event is largely shunned, even by brands that have new models to present. A combination of various factors has led to this situation.

According to The Print, the relocated location to India Expo Mart, Greater Noida, from Pragati Maidan in Delhi is an inconvenience for exhibitors and the media. This, coupled with freezing temperatures in January, means participating businesses will likely see a drop in advertising returns at the show, which is usually held in February. In addition, the stalls of the expo are expensive; there are also logistics costs. For most players in the field, coming to the show is simply not an option.

One of the organizers, the Society of Indian Automobile Manufacturers (SIAM), is reportedly trying to persuade automakers to show up at the event. SIAM would also work on incentives such as special packages to get companies to reconsider their absence.

The public relations manager of a major manufacturer said that the ROI (return on investment) of the exhibition was not achievable. “I’d rather spend that kind of money to have my own big event in a nice place where people don’t have to walk 40 kilometers on a cold January morning,” said the individual, who declined to to be named. as told.

The Auto Expo recorded new launches, concept vehicles, business dialogues and huge overseas attendance. The show is accredited by the International Organization of Automobile Manufacturers (OICA).


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